Case Study - NFC

Enhancing Promotions with NFC Technology

Background: As a marketing manager for a promotional company, I was always on the lookout for new ways to engage customers and boost brand awareness. With the rise of NFC (near-field communication) technology, I saw an opportunity to take our promotions to the next level.

Objective: To use NFC technology to create interactive and engaging promotional campaigns for clients.

Strategy: We worked with a variety of clients to incorporate NFC technology into their promotional campaigns. One client, a sports apparel company, wanted to increase engagement with their new product line. We suggested creating an interactive experience where customers could tap their smartphones on NFC-enabled tags placed on product displays to learn more about the products and receive special discounts.

To execute this, we used NFC-enabled tags that were programmed to trigger specific actions when tapped by a smartphone. These actions included directing customers to product information pages on the client's website, displaying videos of athletes using the products, and offering exclusive discounts for in-store purchases.

We also worked with a restaurant chain that wanted to encourage customers to share their experiences on social media. We placed NFC-enabled cards on each table that, when tapped, directed customers to the restaurant's social media pages and offered discounts for sharing their experiences on social media using a specific hashtag.

Results: The use of NFC technology in these promotional campaigns was highly successful. The sports apparel company saw an increase in product engagement and sales, with customers spending more time interacting with the products and taking advantage of the discounts. The restaurant chain saw a significant increase in social media engagement, with customers sharing their experiences and using the promotional hashtag.

Conclusion: NFC technology can be a powerful tool for enhancing promotional campaigns, creating interactive and engaging experiences for customers. By using NFC-enabled tags and cards, we were able to create campaigns that not only increased engagement but also helped our clients achieve their marketing objectives. As NFC technology continues to develop and become more widespread, it presents exciting opportunities for the promotional industry to create even more innovative campaigns.

NFC Chip in the insurance industry

An insurance company wanted an ambitious plan providing a PROMOTIONAL PVC KEYCHAIN with an embedded NFC chip. This chip was programmed to trigger an immediate emergency action when tapped with an NFC-enabled smartphone. 

When the customer encounters a road emergency, they can simply tap their keychain with their NFC-enabled smartphone to initiate the request for road assistance. The NFC chip would then launch the insurance company's mobile app or website, which would prompt the customer to enter their location and the nature of their emergency. The insurance company's customer service team would then be alerted and dispatch the necessary assistance.

This method of calling for road assistance using an NFC-enabled keychain offers several benefits. First, it would be convenient for customers who may not have their insurance card readily available. Second, it would provide an added layer of security since the customer's information would be securely stored in the insurance company's system. Finally, it would streamline the process of requesting road assistance, which could reduce response times and potentially save lives.

In conclusion, using an NFC-enabled journal to call for road assistance is a feasible and innovative application of NFC technology for the insurance industry. By providing customers with an easy and secure way to request assistance, insurance companies can improve customer satisfaction and safety.


an insurance company to provide their customers with a journal embedded with an NFC chip that can be tapped with an NFC-enabled smartphone to request road assistance. This method would provide a convenient and secure way for customers to initiate a request for assistance, streamline the process, and potentially reduce response times. Overall, this is a feasible and innovative application of NFC technology for the insurance industry.

Custom Journals: A Great Way to Promote Your Brand and Build Relationships

As a promotional product sales manager with 20 years of experience, I've seen firsthand the benefits of building custom journals for my clients. Custom journals are a great way to promote your brand, build relationships with customers, and boost employee morale.

One of the things I love most about custom journals is the opportunity to add internal branded pages. These pages can include your company's logo, mission statement, contact information, or anything else you want to promote. Internal branded pages make your journal feel unique and specifically made for your company.

I recently worked with a client who was looking for a way to promote their new product line. We decided to create a custom journal with internal branded pages that included the company's logo, product information, and a call to action. The journals were a huge success! Customers loved the unique design and the fact that they could learn more about the company's products.

If you're looking for a promotional product that will help you promote your brand, build relationships with customers, and boost employee morale, a custom journal is a great option. With internal branded pages, you can create a journal that is unique and specifically made for your company.

Dave Hernandez – PROMO DONE

PVC Patches: The New Trend in Apparel Decoration

PVC patches have been gaining popularity in the fashion industry for a number of reasons. They are durable, waterproof, and can be customized to any design. This makes them perfect for decorating apparel, such as hats, bags, and jackets.

PVC patches are not only popular with fashion-conscious consumers, but they are also being used by companies in the promotional industry. Companies are using PVC patches to brand their products and create a consistent and cohesive brand identity across all of their marketing materials, making it easier for consumers to identify with the company.

PVC patches are a versatile and cost-effective way to decorate apparel. They are also a great way for companies to brand their products and create a consistent brand identity.

How to Use PVC Patches for Multipurpose Branding

PVC patches are a great way to add a touch of personality and branding to your apparel. But did you know that you can also use them for multipurpose branding? Here are a few ideas:

Use them to brand your company's uniform. This is a great way to create a professional and cohesive look for your employees.

Use them to brand your team's apparel. This is a great way to show support for your team and create a sense of community.

Use them to brand your event's apparel. This is a great way to promote your event and create a lasting souvenir for attendees.

No matter how you use them, PVC patches are a great way to add a touch of personality and branding to your apparel. 

PVC Patches: A Great Way to Add Style and Branding to Your Hats

PVC patches have become a popular way to brand hats. They are made of a durable, waterproof material that can withstand the elements. PVC patches can be customized with any design, making them a great way to promote a brand or organization.

If you are looking for a way to brand your hats, PVC patches are a great option. They are durable, customizable, and affordable. With so many designs to choose from, you are sure to find the perfect patch to promote your brand.

Here are some examples of how PVC patches can be used for branding:

Hats for businesses: Businesses can use PVC patches to promote their brand on hats. This is a great way to get the word out about your business and to show your employees that you are proud to work there.

Hats for sports teams: Sports teams can use PVC patches to promote their team on hats. This is a great way to show your support for your team and to get other fans excited about the upcoming season.

Hats for organizations: Organizations can use PVC patches to promote their organization on hats. This is a great way to raise awareness about your organization and to get people involved in your cause.

No matter what your business or organization, PVC patches can be a great way to promote your brand. They are a durable, customizable, and affordable way to get your message out there.

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